Friday, July 3, 2015

Olive Oil & Where Mcdonalds Comes In

By Jennifer Marie Anderson


If you want to talk about fast food establishments, it's easy to see that McDonalds is amongst the most popular. Like Starbucks, it seems, it's like there's a McDonalds restaurant on every street, which speaks volumes about the name value associated with it. However, what if I were to tell you that olive oil may have become part of its arsenal? For those who are curious as to what this means, or may be in disbelief, here are a few details to note.

As an article on the Olive Oil Times detailed, McDonald's new artisan grilled chicken sandwich is one to recognize. One of the reasons for this is that, according to McDonald's themselves, this particular sandwich is cooked with a mixture of canola and olive oil. In addition, food lovers should know that this utilizes only 12 ingredients, down from the 18 that is usually associated with McDonald's sandwiches. These are just a few factors that should draw the attention of culinary enthusiasts across the board.

One of the main reasons why the artisan grilled chicken sandwich was added, according to McDonald's, was a high consumer demand. Specifically, people wanted products with fewer ingredients, allowing for simpler compositions with their food. You have to keep in mind that many ingredients typically seen in McDonald's products are ones which most people are familiar with. By cutting these down via new recipes, a greater level of confidence is had by consumers.

There's also the increase in healthy food options that we have seen over the past couple of years. Think about establishments like Starbucks and Panera Bread, both of which feature more nutritious options by comparison to what McDonald's has offered for years. Consumers have become increasingly careful about the food they put into their bodies, which has resulted in better business for the healthier names mentioned earlier. One can assume that this was done at the expense of McDonald's business, too.

Does this necessarily mean that more people will immediately turn to McDonald's? In my view, damage has already been done, since so many people associate the company with cholesterol-laden food than anything else. With that said, I think that there is still a desire, by McDonald's consumers, for healthier options they can take advantage of. It's just a matter of how far the company goes to ensure that these options are available to the masses.




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